Data Literacy Will Be
the Most Critical Skill
for the Workforce in
2030

That's why we started a global community dedicated to creating a data-literate world.

Ready to start your journey?

How Data Literate Are You?

Being data literate doesn't require becoming an expert in statistics, we have identified four personas for skills needed in different job roles, and tailored our courses to strengthen each one.

We're here to change that and give you all the support you need to become data brilliant.

Find out where you are on your journey

Data Avoider

Do you get overwhelmed with excessive amounts of information, stats and facts?

Simply relying on intuition alone is not enough. It’s time to gain the skills to become data literate.

Data Newcomer

Are you in the beginning stages of data literacy?

You can build on your data and analysis foundation with skills in advanced analytical concepts, visualization and storytelling.

Data Apprentice

Are you eager to further your skills in data science, algorithms and statistical analytics?

Enhance your storytelling to demonstrate the power of data literacy.

Data Guru

Are you highly skilled and experienced in data analytics?

Develop skills in leadership and mentoring, so you can serve as evangelists and mentor others in helping your organization lead with data.

Interested in Upskilling your Organization?

The Data Literacy Project works with business leaders to educate and change their data culture.

Data Literacy For Leaders

How Data Literate Are You?

Being data literate doesn't require becoming an expert in statistics, we have identified four personas for skills needed in different job roles, and tailored our courses to strengthen each one.

We're here to change that and give you all the support you need to become data brilliant.

Find out where you are on your journey

Data Avoider

Data Newcomer

Data Apprentice

Data Guru

Why Analytics?

This introductory course is designed to help the users understand what analytics is and why it is important.

More details

A Culture of Data Literacy

This course is designed to help users gain an understanding of data literacy and culture, learn about these concepts and their roles in today's world of data, and help them understand why this information is important in the world today.

More details

Introduction to Data-Informed Decision Making

This module will introduce you to data-informed decision making.

More details

Data-Informed Decision-Making Framework

This module explores the data-informed decision making framework.

More details

Decision Making Analytic Techniques

This module focuses on the Analyze step in the Data-Driven Decision Making Framework to provide you with information about the various techniques you may use to make decisions.

More details

Understanding Data

This course is designed to help users gain an understanding of Data, learn about different types and attributes of data, and help them understand why this information is important in the world today.

More details

Understanding Aggregations

This course is designed to help users gain an understanding of Data Aggregations, learn about different types of aggregations, and help them understand why this information is important in the world today.

More details

Understanding Distributions

This course is designed to help users gain an understanding of Distributions, learn about distributions, and their part in analytics, and help them understand why this information is important in the world today.

More details

Data Literacy Adoption

This module will discuss adopting a data literacy strategy and framework.

More details

Understanding Signal and Noise

This course is designed to help users gain an understanding of what Signal and Noise are and a few skills to help the user improve in their analytical skill-set.

More details

Data Storytelling

This module explores data storytelling which allows one to bring to life or bring context to what could be seen as complicated: data and analytics.

More details

Why Analytics?

This introductory course is designed to help the users understand what analytics is and why it is important.

More details

A Culture of Data Literacy

This course is designed to help users gain an understanding of data literacy and culture, learn about these concepts and their roles in today's world of data, and help them understand why this information is important in the world today.

More details

Introduction to Data-Informed Decision Making

This module will introduce you to data-informed decision making.

More details

Understanding Signal and Noise

This course is designed to help users gain an understanding of what Signal and Noise are and a few skills to help the user improve in their analytical skill-set.

More details

Understanding Data

This course is designed to help users gain an understanding of Data, learn about different types and attributes of data, and help them understand why this information is important in the world today.

More details

Understanding Aggregations

This course is designed to help users gain an understanding of Data Aggregations, learn about different types of aggregations, and help them understand why this information is important in the world today.

More details

Understanding Distributions

This course is designed to help users gain an understanding of Distributions, learn about distributions, and their part in analytics, and help them understand why this information is important in the world today.

More details

Hypothesis Testing

Hypothesis testing is an extremely powerful tool for conducting investigations and has been an invaluable tool in many fields from scientific research to industrial applications. This module explores this important topic.

More details

Correlation and Causation

This course is designed to help users gain an understanding of correlation and causation and learn about these concepts and their roles in analytics

More details

Why Analytics?

This introductory course is designed to help the users understand what analytics is and why it is important.

More details

A Culture of Data Literacy

This course is designed to help users gain an understanding of data literacy and culture, learn about these concepts and their roles in today's world of data, and help them understand why this information is important in the world today.

More details

Introduction to Data-Informed Decision Making

This module will introduce you to data-informed decision making.

More details

Data-Informed Decision-Making Framework

This module explores the data-informed decision making framework.

More details

Decision Making Analytic Techniques

This module focuses on the Analyze step in the Data-Driven Decision Making Framework to provide you with information about the various techniques you may use to make decisions.

More details

Understanding Signal and Noise

This course is designed to help users gain an understanding of what Signal and Noise are and a few skills to help the user improve in their analytical skill-set.

More details

Understanding Data

This course is designed to help users gain an understanding of Data, learn about different types and attributes of data, and help them understand why this information is important in the world today.

More details

Understanding Aggregations

This course is designed to help users gain an understanding of Data Aggregations, learn about different types of aggregations, and help them understand why this information is important in the world today.

More details

Understanding Distributions

This course is designed to help users gain an understanding of Distributions, learn about distributions, and their part in analytics, and help them understand why this information is important in the world today.

More details

Hypothesis Testing

Hypothesis testing is an extremely powerful tool for conducting investigations and has been an invaluable tool in many fields from scientific research to industrial applications. This module explores this important topic.

More details

Confidence Intervals

One of the most misinterpreted and misunderstood metrics out there are confidence intervals.

More details

Data Storytelling

This module explores data storytelling which allows one to bring to life or bring context to what could be seen as complicated: data and analytics.

More details

Why Analytics?

This introductory course is designed to help the users understand what analytics is and why it is important.

More details

A Culture of Data Literacy

This course is designed to help users gain an understanding of data literacy and culture, learn about these concepts and their roles in today's world of data, and help them understand why this information is important in the world today.

More details

Introduction to Data-Informed Decision Making

This module will introduce you to data-informed decision making.

More details

Data-Informed Decision-Making Framework

This module explores the data-informed decision making framework.

More details

Decision Making Analytic Techniques

This module focuses on the Analyze step in the Data-Driven Decision Making Framework to provide you with information about the various techniques you may use to make decisions.

More details

Understanding Signal and Noise

This course is designed to help users gain an understanding of what Signal and Noise are and a few skills to help the user improve in their analytical skill-set.

More details

Correlation and Causation

This course is designed to help users gain an understanding of correlation and causation and learn about these concepts and their roles in analytics

More details

Data Storytelling

This module explores data storytelling which allows one to bring to life or bring context to what could be seen as complicated: data and analytics.

More details

Decision Tree Analysis

This course is designed to help users gain an understanding of decision trees, learn about this concept and its role in analytics, and help them understand why this information is important in the world today.

More details

Interested in Upskilling your Organization?

The Data Literacy Project works with business leaders to educate and change their data culture.

Data Literacy For Leaders

Data Avoider Courses

Why Analytics?

This introductory course is designed to help the users understand what analytics is and why it is important.

More details

A Culture of Data Literacy

This course is designed to help users gain an understanding of data literacy and culture, learn about these concepts and their roles in today's world of data, and help them understand why this information is important in the world today.

More details

Introduction to Data-Informed Decision Making

This module will introduce you to data-informed decision making.

More details

Data-Informed Decision-Making Framework

This module explores the data-informed decision making framework.

More details

Decision Making Analytic Techniques

This module focuses on the Analyze step in the Data-Driven Decision Making Framework to provide you with information about the various techniques you may use to make decisions.

More details

Understanding Data

This course is designed to help users gain an understanding of Data, learn about different types and attributes of data, and help them understand why this information is important in the world today.

More details

Understanding Aggregations

This course is designed to help users gain an understanding of Data Aggregations, learn about different types of aggregations, and help them understand why this information is important in the world today.

More details

Understanding Distributions

This course is designed to help users gain an understanding of Distributions, learn about distributions, and their part in analytics, and help them understand why this information is important in the world today.

More details

Data Literacy Adoption

This module will discuss adopting a data literacy strategy and framework.

More details

Understanding Signal and Noise

This course is designed to help users gain an understanding of what Signal and Noise are and a few skills to help the user improve in their analytical skill-set.

More details

Data Storytelling

This module explores data storytelling which allows one to bring to life or bring context to what could be seen as complicated: data and analytics.

More details

Data Newcomer Courses

Why Analytics?

This introductory course is designed to help the users understand what analytics is and why it is important.

More details

A Culture of Data Literacy

This course is designed to help users gain an understanding of data literacy and culture, learn about these concepts and their roles in today's world of data, and help them understand why this information is important in the world today.

More details

Introduction to Data-Informed Decision Making

This module will introduce you to data-informed decision making.

More details

Understanding Signal and Noise

This course is designed to help users gain an understanding of what Signal and Noise are and a few skills to help the user improve in their analytical skill-set.

More details

Understanding Data

This course is designed to help users gain an understanding of Data, learn about different types and attributes of data, and help them understand why this information is important in the world today.

More details

Understanding Aggregations

This course is designed to help users gain an understanding of Data Aggregations, learn about different types of aggregations, and help them understand why this information is important in the world today.

More details

Understanding Distributions

This course is designed to help users gain an understanding of Distributions, learn about distributions, and their part in analytics, and help them understand why this information is important in the world today.

More details

Hypothesis Testing

Hypothesis testing is an extremely powerful tool for conducting investigations and has been an invaluable tool in many fields from scientific research to industrial applications. This module explores this important topic.

More details

Correlation and Causation

This course is designed to help users gain an understanding of correlation and causation and learn about these concepts and their roles in analytics

More details

Data Apprentice Courses

Why Analytics?

This introductory course is designed to help the users understand what analytics is and why it is important.

More details

A Culture of Data Literacy

This course is designed to help users gain an understanding of data literacy and culture, learn about these concepts and their roles in today's world of data, and help them understand why this information is important in the world today.

More details

Introduction to Data-Informed Decision Making

This module will introduce you to data-informed decision making.

More details

Data-Informed Decision-Making Framework

This module explores the data-informed decision making framework.

More details

Decision Making Analytic Techniques

This module focuses on the Analyze step in the Data-Driven Decision Making Framework to provide you with information about the various techniques you may use to make decisions.

More details

Understanding Signal and Noise

This course is designed to help users gain an understanding of what Signal and Noise are and a few skills to help the user improve in their analytical skill-set.

More details

Understanding Data

This course is designed to help users gain an understanding of Data, learn about different types and attributes of data, and help them understand why this information is important in the world today.

More details

Understanding Aggregations

This course is designed to help users gain an understanding of Data Aggregations, learn about different types of aggregations, and help them understand why this information is important in the world today.

More details

Understanding Distributions

This course is designed to help users gain an understanding of Distributions, learn about distributions, and their part in analytics, and help them understand why this information is important in the world today.

More details

Hypothesis Testing

Hypothesis testing is an extremely powerful tool for conducting investigations and has been an invaluable tool in many fields from scientific research to industrial applications. This module explores this important topic.

More details

Confidence Intervals

One of the most misinterpreted and misunderstood metrics out there are confidence intervals.

More details

Data Storytelling

This module explores data storytelling which allows one to bring to life or bring context to what could be seen as complicated: data and analytics.

More details

Data Guru Courses

Why Analytics?

This introductory course is designed to help the users understand what analytics is and why it is important.

More details

A Culture of Data Literacy

This course is designed to help users gain an understanding of data literacy and culture, learn about these concepts and their roles in today's world of data, and help them understand why this information is important in the world today.

More details

Introduction to Data-Informed Decision Making

This module will introduce you to data-informed decision making.

More details

Data-Informed Decision-Making Framework

This module explores the data-informed decision making framework.

More details

Decision Making Analytic Techniques

This module focuses on the Analyze step in the Data-Driven Decision Making Framework to provide you with information about the various techniques you may use to make decisions.

More details

Understanding Signal and Noise

This course is designed to help users gain an understanding of what Signal and Noise are and a few skills to help the user improve in their analytical skill-set.

More details

Correlation and Causation

This course is designed to help users gain an understanding of correlation and causation and learn about these concepts and their roles in analytics

More details

Data Storytelling

This module explores data storytelling which allows one to bring to life or bring context to what could be seen as complicated: data and analytics.

More details

Decision Tree Analysis

This course is designed to help users gain an understanding of decision trees, learn about this concept and its role in analytics, and help them understand why this information is important in the world today.

More details

News & Studies

News

Data Literacy Mindsets: Storytelling and Communicating
Studies and Reports

Data Literacy is set to be the second language of business.
Global Study

Data Literacy: The Upskilling Evolution
View all

Advisory Board & Partners

Qlik has partnered with a group of like-minded partners to drive data literacy around the world.

Whether you're looking to improve your own data skills or nurture expertise within your organization - we work together to support your success.

Our Partners

Finding the Recipe to be Data Driven

JBS USA

Every company wants to be data-driven nowadays – or at least they say they do. But one of the main hurdles towards realizing this is the belief that access to data should be limited to a few specialist roles. This approach almost always results in bottlenecks and prevents access to an organization’s most valuable data. Fortunately, at JBS USA, our culture is defined by easy access to data and the powerful innovations that it creates. And this in turn requires a data literate workforce.

Read more

Powering data curiosity and transformation

Radiall

Radiall is an electronic components manufacturer, with over 3,000 employees based throughout the US, Europe and Asia. Over the last few years, we’ve been growing at an impressive rate – our yearly revenue doubled between 2012 and 2019, from €200 million to around €400 million.

Read more

Fighting Crime with Data

AVON AND SOMERSET CONSTABULARY

We receive tens of thousands of calls every week. But our ability to successfully respond to each emergency depends on the data we have available and how quickly we can draw actionable insights from it.

Read more

Become Fluent In The Language Of Data

Whether you're a beginner or a pro.
We can help!

We can support everyone to become confident when reading and using data. Designed to take you from novice to data fluency, you will learn to confidently interpret and work with data both in your everyday and working life.

Explore our Data Literacy courses