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Data Avoider

Data Avoider are often skeptical of the value of data-driven decisions and processes. They need to see the benefits of using data to validate intuition and tribal knowledge on which they typically rely. Awareness training is pre-requisite to overcoming barriers to change. Avoiders need to understand they can leverage their existing strengths as they begin foundational work in data literacy.

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of key business decision makers aren’t confident in their ability to read, work with, analyze and argue with data.

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