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The Chartered Institute of Marketing

Creating marketing advantage for the benefit of professionals, business and society.

CIM is the world’s leading marketing body, with over 30,000 members worldwide. We are pleased to be a founding member of the Data Literacy Project. We believe passionately that the customer should be at the heart of everything an organisation does, and that the marketing profession is in a key position to drive and support this.

The greater level of data literacy within an organisation, the greater the ability to interpret, utilise, strategize and use data effectively from across the business, driving revenues and creating a marketing advantage.